the impact of Energy Practices

Energy Management For Telemarketers

As an organization grows and moves into new markets, it is important to evaluate the impact of Energy Practices on the bottom line. Call centers are very good examples of an organization that needs to evaluate its energy practices in the current market. If they are using too much electricity, or the overage costs the company, then the company can lose customers. If a customer moves away from the company because of the high costs associated with energy, then the company may be losing money in those markets as well. Companies also need to address the impact of their Energy Practices on their employees and on the quality of the services that they offer to their customers.


One example of a good measurement

of how your call center is impacting your customers and your bottom line is to ask your call center staff how many calls are made and received by your call center each night. That will tell you if your call center is freeing up energy through energy conservation measures. A good measure of your call center’s energy efficiency is to find out what energy source at the center is using most frequently – gas, oil, electricity, natural gas, or another alternative energy like wind or solar power. In addition, the percentage of energy used by the phone system can also be an indicator of call center energy consumption. Knowing the energy mix your call center is making can give you a baseline of how energy-efficient your call center is.


One of the most common practices associated

with telemarketing is the use of cold calling. Telemarketers make a specific number of sales calls each day, sometimes as many as five or six. When these telemarketing calls result in new sales leads, the telemarketers report their activity to their supervisor who in turn, reports this activity to the sales staff of the parent company. The parent company has a policy that allows them to record these sales leads and then market these leads to other companies that purchase advertising space or time with their company. Some companies actually compensate telemarketers for the direct phone contact made with the new potential clients.


Other energy practices that can have a significant impact

on telemarketing practices include billing practices and lack of training. Telemarketers are not licensed in most states to call on individuals for financial transactions. Many telemarketers have no formal training or education regarding the proper practices for doing business with consumers. Many states have developed telemarketing rules and regulations to ensure that telemarketers abide by them when utilizing consumer-bought leads. Telemarketing is just one of the many energy practices being abused by some in the financial services business.


Other energy management strategies

can be implemented for your telemarketer and your business. Real estate investment advice is often recommended by investment management firms as one of the best practices for creating new leads and managing existing ones. Telemarketers may not have a great interest in how much you make but learning about energy management can provide valuable insight into what energy-efficient housing could look like in your area.


Energy management

is a very interesting topic that can help you develop an effective telemarketing plan. As the telemarketing industry becomes more competitive, it is important to stay ahead of the competition by learning new techniques and incorporating them into your telemarketing approach. Telemarketing is becoming more difficult and can pose many potential pitfalls. Telemarketers do not have the same legal rights that traditional salespeople have when it comes to energy practices. You must educate yourself about energy practices with your telemarketers to avoid problems down the road.

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